HYPE PR X MILK MASTERS
Brand Launch Event
CLIENT
Hype PR / Dairy Farmers of Ontario
SCOPE
Influencer Brand Experience
LOCATION
Care/Of Studio
FORMAT
In-Person
SERVICES
Venue, custom menu by Care/Of chef, furniture & spatial design, on-site staffing & execution
When Hype PR needed a space and production partner to launch Dairy Farmers of Ontario's new TV show Milk Masters, they brought Care/Of in to build the experience on the ground.
We hosted the influencer event at our Stockyards studio, where Chef Jeremy Saluma developed a custom menu that recreated dishes featured on the show. The space was styled and furnished to match the occasion, with our team supporting every detail of the day from setup to close.
The evening's main moment: a live culinary demo with Top Chef legend Susur Lee and his son Jet.
