NORTHBRIDGE X CANADA GOOSE
Executive Gifting Experience
CLIENT
Northbridge Insurance
SCOPE
Client Appreciation & Executive Gifting
LOCATION
JW Marriott Muskoka
FORMAT
In-Person
SERVICES
Custom lounge build, branded Canada Goose pop-up, event direction & production
For Northbridge’s executive offsite, we transformed an empty hotel room into a custom-built lounge designed for executives to gather, unwind, and connect at the end of the day. In collaboration with Canada Goose, we created in a surprise gifting experience. Executives were invited into a fully branded pop-up to select their jacket, be professionally fitted, personalize it on-site, and take it home that evening.
The result was more than gifting. It was a considered environment that combined spatial design, brand integration, and guest experience into a seamless, high-touch moment. Care/Of led the creative direction, overall production, and on-site execution.
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